Deep blacks and pure whites with an in-screen LED array

Direct Full Array

Concentrated zones of precision-controlled LEDs display ultra-deep blacks and pure whites.

Dynamic contrast for vivid colors that jump off the screen

Quantum HDR 24x

Rich, accurate color and deeper contrast let you notice crisp detail and nuance. The dynamic tone mapping of HDR10+ allows color and contrast to shift and adjust scene by scene.

*The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Intelligence behind the glorious picture and sound

Quantum Processor 4K

Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more to give you a truly breathtaking viewing experience.

*Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Catch every word without distractions

Active Voice Amplifier (AVA)

Newly added real-time noise intelligence. When noise occurs in the living environment, it could disturb viewers. However, AVA helps emphasize the voice of the scene so that the TV can deliver clear dialogues to viewers.

Game-changing scenes in their entirety

Super Ultrawide GameView & Game Bar

21:9 and 32:9 screen ratios give you the extra viewing area you need to maximize the gaming experience—and to win. Optimize your gameplay with Game Bar, an on-screen menu that lets you make real-time adjustments to screen ratio, input lag check, FPS, HDR, wireless headset settings, and more.

Super UltraWide GameView is available for ultra wide supported games and PC games only.

Exceptional motion enhancements in 4K 120Hz

Motion Xcelerator Turbo+

Conquer every enemy, even at soaring speeds. With exceptional motion enhancements up to 4K 120Hz, you can enjoy gameplay with ultra-smooth action without lag and motion blur.