Sony 55 Inch 4K Ultra HD Smart Google TV (X90K Series) Black Model XR-55X90K | 1 Year Full Warranty

4K Full Array LED

Firstly, Whatever you’re watching, you’ll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously.

Cognitive Processor XR

Moreover, take vision and sound to the next level with Cognitive Processor XR. So, Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience.

XR Triluminos Pro

Additionally, Powered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and seen in the real world.

XR 4K Upscaling

In Addition, with XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. So, Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

XR HDR Remaster

Sony 55 Inch 4K Ultra Smart Google TV XR-55X90K

So, with XR HDR Remaster, this TV can detect each object on screen, analyse its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more.

XR Contrast Booster 10

Finally, By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen.

XR Motion Clarity

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyses motion across several frames to ensure action stays smooth, bright and clear.

4K XR Smoothing

Furthermore XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

Auto Low Latency Mode

So, with Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode.

Variable Refresh Rate

On the other hand, with a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing.

4K/120fps

So, Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action.

Auto HDR Tone Mapping

Moreover, with Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5 console’s initial setup.

Auto Genre Picture Mode

Furthermore, BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. So, when watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Acoustic Multi-Audio

Secondly, Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen.

Acoustic Center Sync

Lastly, when you connect a BRAVIA XR TV to a Sony sound bar, the sound bar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.